Made to Stick Why Some Ideas Take Hold and Others Come Unstuck

Định dạng: Paperback

ISBN: 9780099505693

Danh mục: General

Giá: 399.000 ₫

'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _______________________________________________________ Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true- urban legends, conspiracy theories, and bogus news storie…

Made to Stick Why Some Ideas Take Hold and Others Come Unstuck

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Made to Stick Why Some Ideas Take Hold and Others Come Unstuck

Name: Made to Stick Why Some Ideas Take Hold and Others Come Unstuck
Brand: Arrow Books
SKU: 9780099505693
Price: 399000 VND
Availability: InStock
ISBN: 9780099505693

Chip Heath, Dan HeathPaperback

Tác giả: Chip Heath, Dan Heath

Hình thức bìa: Paperback

399,000₫

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Thông tin chi tiết

Mã ISBN9780099505693

Tác giảChip Heath, Dan Heath

Nhà xuất bảnArrow Books

Số trang279

Loại bìaPaperback

Mô tả sản phẩm

Made to Stick Why Some Ideas Take Hold and Others Come Unstuck

'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman

'Smart, lively . . . such fun to read.' Guardian
_______________________________________________________

Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true- urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.

Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.
_____________________________________________________
'Anyone interested in influencing others . . . can learn from this book.' Washington Post
'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies