The Illusion of Choice: 16½ psychological biases that influence what we buy

Định dạng: Paperback

ISBN: 9780857199744

Giá: 483.000 ₫

What this book is about The compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are Our take A pract…

The Illusion of Choice: 16½ psychological biases that influence what we buy

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The Illusion of Choice: 16½ psychological biases that influence what we buy

Name: The Illusion of Choice: 16½ psychological biases that influence what we buy
Brand: Harriman House
SKU: 9780857199744
Price: 483000 VND
Availability: InStock
Author: Richard Shotton
ISBN: 9780857199744

Richard ShottonPaperback

Tác giả: Richard Shotton

Hình thức bìa: Paperback

483,000₫

Còn hàng — giao tiêu chuẩn 2–5 ngày

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Thông tin chi tiết

Mã ISBN9780857199744

Tác giảRichard Shotton

Nhà xuất bảnHarriman House

Số trangĐang cập nhật

Loại bìaPaperback

Mô tả sản phẩm

The Illusion of Choice: 16½ psychological biases that influence what we buy

What this book is about

The compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are

Our take

A practical book for steady improvement. The chapters are designed to make you pause, notice patterns, and then apply the lesson in daily situations.

Who should read this

Readers seeking clarity they can apply gradually
People who prefer evidence, patterns, and real scenarios
Anyone who wants better habits, communication, or focus
Readers who learn best by turning ideas into actions

About the author

Richard Shotton is the author credited on this edition. In this book, the ideas and themes are presented through their chosen framework and storytelling style.