The Choice Factory: 25 behavioural biases that influence what we buy

Định dạng: Paperback

ISBN: 9780857196095

Giá: 483.000 ₫

What this book is about Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH World Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial Our take A practi…

The Choice Factory: 25 behavioural biases that influence what we buy

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The Choice Factory: 25 behavioural biases that influence what we buy

Name: The Choice Factory: 25 behavioural biases that influence what we buy
Brand: Harriman House
SKU: 9780857196095
Price: 483000 VND
Availability: InStock
Author: Richard Shotton
ISBN: 9780857196095

Richard ShottonPaperback

Tác giả: Richard Shotton

Hình thức bìa: Paperback

483,000₫

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Thông tin chi tiết

Mã ISBN9780857196095

Tác giảRichard Shotton

Nhà xuất bảnHarriman House

Số trangĐang cập nhật

Loại bìaPaperback

Mô tả sản phẩm

The Choice Factory: 25 behavioural biases that influence what we buy

What this book is about

Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH World Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial

Our take

A practical book for steady improvement. The chapters are designed to make you pause, notice patterns, and then apply the lesson in daily situations.

Who should read this

Readers seeking clarity they can apply gradually
People who prefer evidence, patterns, and real scenarios
Anyone who wants better habits, communication, or focus
Readers who learn best by turning ideas into actions

About the author

Richard Shotton is the author credited on this edition. In this book, the ideas and themes are presented through their chosen framework and storytelling style.