Made to Stick: Why some ideas take hold and others come unstuck
Tác giả: Chip Heath, Dan Heath
NXB: Arrow Books
Định dạng: paperback
ISBN: 978-0-099-50569-3
Giá: 399.000₫
What this book is about 'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _______________________________________________________ Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true- urb…
