The Long Tail: Why the Future of Business is Selling Less of More

Examines The Rise Of The Niche In Today's Economy, Thanks To A Breakdown In The Barrier Between Supply And Demand And The Increasing Availability Of Everything To Everyone, And Assesses The Implications Of This New Economic Model For Business. Acknowledgments -- Introduction -- 1. The Long Tail -- 2. The Rise And Fall Of The Hit -- 3. A Short History Of The Long Tail -- 4. The Three Forces Of The Long Tail -- 5. The New Procedures -- 6. The New Markets -- 7. The New Tastemakers -- 8. Long Tail Economics -- 9. The Short Head -- 10. The Paradise Of Choice -- 11. Niche Culture -- 12. The Infinite Screen -- 13. Beyond Entertainment -- 14. Long Tail Rules -- Coda : Tomorrow's Tail -- Notes On Sources And Further Reading -- Index. Chris Anderson. Includes Bibliographical References (p. [227]-230) And Index.